Overview:

The Google Analytics Introduction training course is designed at anyone who wants to understand how Google Analytics can be used as a tool to inform business decisions and strategy.

This one-day introduction to Google Analytics training course is ideal for those working in marketing, business analysis, web development and sales.

Benefits:

Benefits of the Google Analytics Introduction training course:

• Learn how to apply Google Analytics to your business
• Find out which reports are right for you
• Discover more about KPIs, traffic sources, and all the other elements of your site you can track, and why they're important
• Discuss how Analytics can be used to optimise your online marketing strategy
• Troubleshoot your problems and get tailored advice from a leading expert on Google's marketing tools

Course details:

Course details of the Google Analytics Introduction training course:

• Reports interface
  - Introduction to reports
  - Date selection tool
  - Exporting, saving and emailing reports
  - Customizing dashboards
• Administrative interface
  - Setting up an account and profile
  - Overview of standard filters, goals, funnels and site search
  - Linking with AdWords
  - The importance of goals
  - Non e-commerce vs. e-commerce
• What do you want to track
  - Key Performance Indicators (KPIs)
  - Traffic sources analysis and lead generation metrics
  - Branching and Rich Internet Application (RIA) metrics
  - Keyword analysis
  - Website design/site content optimization
• Introduction to experimentation and tracking
  - Ad creatives, landing pages, refining keywords, shopping cart funnels
  - Manual campaign tracking
  - Other Google products: Website Optimizer, Feedburner, Webmaster Tools

Usual duration: One day

Training buyers can use comparecourse.com to compare google analytics training courses or to find a sales training course or a marketing training course from across the UK, by finding training companies who deliver in key cities including London, Manchester, Leeds, Sheffield, Birmingham, Bristol, Swindon, Cardiff, Liverpool, Newcastle, Nottingham, Leicester, Coventry, Norwich, Cambridge, Ipswich, Reading, Southampton, Oxford, Glasgow, Edinburgh and Belfast.