Overview:

The Online Copywriting course presents well-proven techniques to improve the quality of online copywriting. Web pages need to follow online copywriting best practice in order to communicate intended messages and prompt desired actions effectively.

This Online Copywriting course is for anyone involved in editing or writing copy for corporate websites, intranets or email communication.

Benefits:

The Online Copywriting course will provide candidates with a holistic understanding of online copywriting best practice and give them the confidence to make decisions in regards to which guidelines to apply.

Course details:

The Online Copywriting course covers the four main areas of online copywriting:

• Legibility – making text comfortable to read from a screen
• Layout – designing text to draw attention to your key messages
• Language – ensuring your message is understood
• Logic – structuring content between different web pages, as well as on an individual page

This Online Copywriting course also covers particular sub-genres of online copywriting including:

• Email newsletters
• Search engine optimisation
• Accessibility

Usual duration: One day

Training buyers can use comparecourse.com to compare digital marketing training courses from across the UK, by finding training companies who deliver in key cities including London, Manchester, Leeds, Sheffield, Birmingham, Bristol, Swindon, Cardiff, Liverpool, Newcastle, Nottingham, Leicester, Coventry, Norwich, Cambridge, Ipswich, Reading, Southampton, Oxford, Glasgow, Edinburgh and Belfast.