Overview:

The Budgeting for Marketers training course introduces candidates to methods of creating budgets and shows how they are used to monitor and improve financial performance.

This one-day Budgeting for Marketers training course will suit anyone who has recently started to deal with budgets in their job, or who will do so in the future, while also benefiting those who have been involved with budgeting for some time, but who lack confidence in this area.

Benefits:

Benefits of the Budgeting for Marketers training course:

• Understand the benefits and limitations of budgets
• Develop more accurate budgets and forecasts
• Monitor and control budgets through the use of monthly accounts
• Use tools such as sensitivity and break-even analysis
• Present your budget and deal with challenges

Course details:

Course details of the Budgeting for Marketers training course:

• The benefits and limitations of budgeting
• The difference between cash and revenue budgets
• Incremental and zero-based budgets
• The key stages in the budgeting process
• Limiting factors and assumptions
• Profiling the budget
• Sensitivity and break-even analysis
• Forecasting the year-end position
• Monthly reporting and variance analysis
• Taking corrective action
• Presenting the budget and dealing with challenges
• Justifying the budget through cost-benefit analysis

Usual duration: One day 

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