Overview:

The Introduction to Branding training course is designed to help managers write effective and insightful brand plans.

This one-day branding introduction training course covers the key stages in the brand planning process and is especially suitable for marketers who have to prepare a brand plan for the first time, or who are reviewing the effectiveness of their current brand plans.

Benefits:

Benefits of the Introduction to Branding training course:

• Identify the components of a brand
• Identify where consumer perceptions of a brand come from
• Conduct a market and brand situation analysis
• Generate ideas on a future brand strategy for a simulated brand scenario
• Critically assess a real brand plan
• Recognise some of the contemporary issues faced by brand managers and identify ways by which they might be tackled in your own organisation
• Structure the contents of a brand guideline document
• Write an insightful strategic brand plan

Course details:

Course details of the Introduction to Branding training course:

• Branding and the principles of marketing, brand benefits and components
• The overall brand planning process
• Market and brand situation analysis in order to identify consumer insight as the basis of future brand strategy
• How to generate ideas for brand strategy including the contents of the brand brief illustrated with examples of briefs from a number of leading brands
• The role of marketing communications and an example communications plan
• Planning and evaluating the performance of the brand
• Branding issues for your organisation and development of an action plan to address them

Usual duration: One day 

Training buyers can use comparecourse.com to compare branding training courses or to find a sales training course or a marketing training course from across the UK, by finding training companies who deliver in key cities including London, Manchester, Leeds, Sheffield, Birmingham, Bristol, Swindon, Cardiff, Liverpool, Newcastle, Nottingham, Leicester, Coventry, Norwich, Cambridge, Ipswich, Reading, Southampton, Oxford, Glasgow, Edinburgh and Belfast.