Overview:

The Market and Sales Forecasting training course is designed to help marketers who need to produce ‘good’ forecasts develop practical forecasting skills within the context of a professional forecasting framework.

This one-day sales forecasting training course is specifically designed for quantitatively orientated marketers who are proficient with spreadsheets and already have a reasonable understanding of the scientific side of marketing, but want to develop their skills.

Benefits:

Benefits of the Market and Sales Forecasting training course:

• Create professional short, medium, and long-term forecasts
• Accommodate forecasting fundamentals
• Assess the marketing environment (macro, micro, internal)
• Manage expectations upwards, downwards and sideways
• Implement best practice in terms of forecast design, delivery and evaluation
• Set ‘SMARTER’ objectives
• Collect the right data in the right way
• Integrate qualitative and quantitative research
• Measure markets, share, growth, and other parameters more confidently
• Convert the data into relevant information using various statistical tools and techniques
• Make realistic projections and offer alternative scenarios
• Conduct ‘sensitivity analyses’ around these scenarios
• Implement, evaluate and control your forecasting efforts professionally
• Apply within both strategic (customer...) and tactical (PLC, pricing...) arenas

Course details:

Course details of the Market and Sales Forecasting training course:

• Forecasting fundamentals (what, why, who, when, where and how)
• Information gathering sources and techniques
• The use of information technology in forecasting
• Market (macro) and segment (micro) forecasting
• Market size, growth, change and share estimation
• ‘Break-down’, ‘build-up’ and ‘multi-factor index’ methodologies
• Qualitative (subjective) forecasting – sales people, panels, expert opinion, lead user, the Delphi Method
• Quantitative (objective) forecasting - time series, moving averages, exponential smoothing, correlation, regression
• Forecasting new products/services
• Market modelling (econometrics) – State of the Art
• Implementation, evaluation and control – metrics, variance analyses, control charts

Usual duration: One day 

Training buyers can use comparecourse.com to find a sales training course or a marketing training course from across the UK, by finding training companies who deliver in key cities including London, Manchester, Leeds, Sheffield, Birmingham, Bristol, Swindon, Cardiff, Liverpool, Newcastle, Nottingham, Leicester, Coventry, Norwich, Cambridge, Ipswich, Reading, Southampton, Oxford, Glasgow, Edinburgh and Belfast.