Overview:

The Search Engine Marketing training course teaches candidates to utilise proven search marketing tools and techniques to improve their ranking for people searching for the types of products or services they provide.

This one-day SEO training course has been specifically designed for internet marketers responsible for building their organisation’s electronic presence and optimising the use of limited funds to achieve their electronic marketing objectives.

Benefits:

Benefits of the Search Engine Marketing training course:

• Use tried and tested ‘best practice’ techniques for improving rankings
• Evaluate the use of specialist agencies vs in-house
• Critically assess any third parties you might employ to help with ‘optimisation’
• Find out what people search for in your market
• Utilise ‘free’ (organic) as well as ‘paid for’ (pay-per-click) tools and techniques
• Exploit linking and listing strategies which improve your ranking/positioning
• Make the best use of the ‘on-page optimisation’ through keywords and metadata
• Make the best use of the keywords and metadata
• Make it easy for ‘web crawlers’ and ‘spiders’ to rate/rank your site highly
• Avoid common search marketing pitfalls and key technical challenges
• Utilise software to get the job done more efficiently and effectively
• Put together a comprehensive search marketing action plan
• Test market your search marketing using web analytics and other tools
• Set an appropriate budget and evaluation process

Course details:

Course details of the Search Engine Marketing training course:

• Reaching your audience – search engine popularity
• Managing the advantages and disadvantages of SEO and PPC marketing
• Goal setting
• Understanding customer behaviour - keyphrase and gap analysis
• Review of SEO ranking factors
• Copywriting guidelines for SEO
• Completing an SEO audit of current effectiveness
• International/multi-lingual search engine marketing issues
• Review of pay per click ranking factors
• Process and approach for managing SEM

Usual duration: One day 

Training buyers can use comparecourse.com to find a sales training course or a marketing training course from across the UK, by finding training companies who deliver in key cities including London, Manchester, Leeds, Sheffield, Birmingham, Bristol, Swindon, Cardiff, Liverpool, Newcastle, Nottingham, Leicester, Coventry, Norwich, Cambridge, Ipswich, Reading, Southampton, Oxford, Glasgow, Edinburgh and Belfast.